Get found by humans.Get cited by AI.

Traditional SEO ranks you on the search results page. AI SEO, also called Generative Engine Optimisation (GEO), gets you cited inside the answer that ChatGPT, Perplexity or Google AI Overviews give back to the user. The technical foundations overlap (clean code, structured data, quality content, real backlinks), but AI SEO adds entity coverage, quotable answer blocks, and citation monitoring across multiple AI surfaces. Done well, you rank in Google and get recommended in AI tools at the same time.

Engagements typically run between $2,000 and $10,000 per month, scoped against the work and the outcome we agree on. Project-based audits start in the low four figures. You'll have a fixed monthly number before any work starts. No timesheets, no scope-creep invoices.

Yes. Technical SEO, AI SEO and content strategy delivered through agency partners under your brand. Same fixed monthly pricing. Get in touch and we can talk through how it fits.

Technical fixes show up in weeks. Content and link compounding takes 3 to 6 months to shift competitive rankings. AI citation visibility can move faster, sometimes within a single content cycle. Anyone promising page one in 90 days for a competitive Melbourne keyword is either lying or using tactics that'll get you penalised.

Depends on what you need. An agency gives you a team and a process, but you usually work with a junior account manager and the senior expertise is split across many clients. A freelance SEO consultant gives you direct access to a senior practitioner doing the work, fewer clients, no agency markup. If you want the strategy, technical work and reporting from the same brain, consultant. If you want scale across many channels at once, agency.

Look for someone who's done the work at the senior level, rather than someone who's managed others doing it. A good SEO freelancer should be the same person who runs the audit, the strategy, and the technical fixes. Ask for specific client outcomes (traffic growth, ranking shifts, revenue impact), not just logos. And check they're tracking AI search visibility now, because Google is no longer the only place customers ask for recommendations.

I've worked across tech, fintech, luxury fashion, high-end furniture, tours and travel, and construction tech. The playbook changes by industry. Fintech needs compliance-aware content and serious technical foundations. Luxury fashion needs editorial linking and brand search optimisation. The constant is turning organic traffic into revenue.

A technical SEO audit covers crawl and indexability, site architecture and internal linking, page speed and Core Web Vitals, structured data and schema coverage, canonical and redirect logic, JavaScript rendering, log file analysis (for larger sites), and the technical readiness for AI search. You get a prioritised list of fixes with effort versus impact, not a 200-page PDF.

No. Most clients are remote across Australia, New Zealand, the UK and the US. I'm based in Melbourne and happy to meet in person if you're local, but the work runs the same either way.

I'll tell you on the discovery call and point you somewhere better. I'd rather lose a bad-fit engagement than take it on and disappoint.